Friday, August 22, 2014

Hacking Writing Studies with Gilbert Simondon

In her introduction to the concept of technogenesis in How We Think, Hayles departs from her focus on digital media and travels back to the mid-twentieth century, building her analysis off of the theories of the French mechanologist Gilbert Simondon who categorized technology into three interrelated, but distinct, areas: technical elements, technical individuals, and technical ensembles.

To give the most basic definitions of these terms, a technical element is a part of the object, a technical individual is the unity achieved through the collection of all of the parts, and a technical ensemble is a technology necessary to create the object. Thus, in the case of an ax, a technical element could be its handle, the technical individual would the ax itself, and its technical ensemble could be the tool used to sharpen it or even the craftsmen using the sharpening tool.

For Simondon, innovation occurs when technical elements (parts of the object) are placed into new contexts, thus initiating the creation of new technical individuals that are either more efficient iterations of the technical individual from which it originated or an entirely new technical individual. Hayles describes the former move to efficiency (which Simondon refers to as “concretization”) as the integration of “conflicting requirements into multipurpose solutions that enfold them together into intrinsic and necessary circular causalities” (88). In other words, the objects themselves become subordinated in a Heideggerian sense to the various goals for which they were created.  

As technology become more concrete and complex, there is a corresponding decrease in the visibility of technical elements (parts) and an increase in technical individuals (wholes). Although complex technology is not bad in itself, it undoubtedly requires an increased amount of time in order to understand how it operates, and not only that, it also forecloses productive engagements with other technical elements due to the increased specificity and integration of its parts. This increase in technological complexity is also compounded by burdensome patent laws that restrict innovation by perpetuating the fear of technological plagiarism.

Although subcultures devoted to promoting technologies which emphasize part interconnectivity and exchangeability (technical elements) are beginning to emerge in the form of hacker/maker spaces in cities and universities across the country, the dominance of global capitalism has largely determined the conditions of technological change in its continued emphasis on the creation of discrete (and profitable) technical individuals.

In his chapter “Rethinking Repair,” Steven Jackson locates the material consequences of this increased emphasis on technical individuals over technical elements in Apple’s release of the 2012 MacBook Pro, a device which was widely criticized for using parts that couldn’t be recycled and sticking to a design aesthetic that made parts too difficult (if not impossible) to replace (Jackson, 235). The aesthetic and functional appeal of Apple-esque technology (minimal, integrated, and intuitive) not only propagates an ideology of technological illiteracy (thus stifling innovation), it also leads to unsustainable models of technological production.  

Bridging off the technical taxonomy provide by Simondon and my brief analysis of technological innovation, I want to take what might seem at first to be a strange digression to the field of writing studies as a way of exploring how conceptualizing writing as a series of technical elements rather than isolated technical individuals can generate the kind of complex ecological approaches to the study of writing that Sid Dobrin describes in Postcomposition.

Technologies of Writing
There is theoretical potential for writing studies within Simondon’s concepts of technical elements, technical individuals, and concretization. What happens when we blur the borders between these terms?  Or are they already blurred within their application to technology? Although one could definitely make the claim that an ax head could be both a technical individual and a technical element, the important idea (at least for composition theory) is that these definitions are applied relationally rather than ontologically. In other words, its function as an element (part of an ax) or individual (a technical object in itself) is determined by its role within a particular system rather than by the limited possibilities that might be prescribed upon it.
Hayles describes this contextual determinacy of technics as “materiality” which she writes “is unlike physicality in being an emergent property. It cannot be specified in advance, as though it existed ontologically as a discrete entity” (91).

However, when looking at writing as a technology, there is greater fluidity between technical elements and technical individuals, determined largely by the degree to which the writing is deployed and perceived in a specific context. For me, it seems that writing is often assumed first as a technical individual. Although we are in a supposedly post-structuralist era of textual theory, even the most poorly structured piece of writing is typically approached as such (a structure). Thus, the default conception of a text appears to be fairly generous. A piece of writing works unless it is proven to be broken. Similar to Derrida’s claims about the purpose of deconstruction, the point of composition theory is not to tear throw a wrench in a functional system but merely to show that it was never functional in the first place.

However, I don’t want to preach the salvation of Derridean deconstruction for the future of writing studies. What I do want to do is think about how shifting our conception of writing and reading from technical individuals to technical elements can initiate innovative and individuated approaches to the production of writing similar to the way that shifting our relationship to technology can result in greater experimentation with previously separate technical elements.

Similar to the parts of a laptop, there needs to be an increased emphasis on the interchangeability of the parts used to make a piece of writing. Instead of viewing writing (especially technical writing) as an organic form of discourse that emerges naturally from the writing subject, compositionists should develop open source, collaborative networks of technical (elements of) writing that encourage the kind of processual thinking that composition theory has been championing for decades.
In viewing writing as a series of technical elements, the field of composition can also begin to re-conceptualize its approach to plagiarism which too often ignores theoretical critiques of textual originality. Composition traditionally assumes that by allowing students to intentionally plagiarize they may not develop themselves as original writers capable of producing original texts. However, these is little proof that remixing text necessarily leads to a decrease in originality. On the contrary, many scholars of rhetoric and new media, such as Collin Gifford Brooke, view originality itself as undergoing an definitional shift with the advent of new media and the proliferation of instant access to large amounts of networked information.

In Brooke’s estimation, originality is no longer the ability to individualistically produce ideas within text (which Brooke argues falls prey to the presence/absence binary criticized heavily by Hayles in How we Became Posthuman) but rather the ability to collect and synthesize information produced “originally” elsewhere (a move which aligns with Hayles’ claim that pattern/randomness is the pivotal binary of the twenty first century).

The problem is not that we ask students to build something before we ask them to repair it, the problem is that we are asking students to build technical elements (the paragraph, the sentence, the word) while at the same time building technical individuals (the essay, the research paper, the synthesis essay). This is the most difficult part of writing: the element and the individual coevolve and co-terminate (sometimes simultaneously) for writer and reader alike.


But what if teaching writing foregrounded pattern identification over content production, or, in other words, emphasized technical elements rather than technical individuals? Instead of teaching writing through the capitalist imperative of ownership (i.e. patents), or any other political ideology for that matter, we need to teach writing as an ecological system which reacts to (and acts upon) those who engage with its complexity.  

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I am an assistant professor of English in the Writing, Rhetorics, and Literacies program at Arizona State University-Tempe.